Blog

Posted: 06 april 2021

INSIDE VSL: Creating the Foundations - 8th April 2021 at 16:00

Join experts in healthcare including Professor Shafi Ahmed discussing the Top Trends in Healthcare in 2021 at InsideVSL: Creating the Foundations. Click here for more information.

Why Healthcare Could Face Unprecedented Cyber Threats In 2021

Continued attacks against healthcare and medical infrastructure will likely accelerate this year and could potentially lead to serious consequences. There are several reasons for this trend. Medical records are proverbial gold for cyber thieves. The personalized content in these records is ripe for social engineering exploits. Cybercriminals can use specific personal medical details on your record to socially engineer their way into your wallet and the wallets of those in your inner circle.

Healthcare Price Controls Don't Come For Free

America's healthcare bill continues to rise. Our tab reached $3.8 trillion in 2019, nearly $11,600 per person, according to the Centers for Medicare and Medicaid Services. Health care consumes some 17.7% of our nation's gross domestic product. In recent months, two leading research organizations, the Rand Corporation and the Kaiser Family Foundation, have released plans for reining that bill in. Kaiser, for example, says, "Reducing the prices private insurers pay for health care services could help alleviate the financial burden of health care for employers and individuals with private insurance." In other words, America would spend less if the price of health care were lower. Perhaps these eminent researchers will soon tell us that we'll have fewer floods if it rains less—or we'd have more money in our 401(k)s if we saved more.

Have you seen 11 Episode | Season 3 of GIANT's Healthy Innovators Live TV Show on our Youtube channel?

Host: Barry Shrier, Founder and CEO, GIANT Health A big thank you to our valuable guests: Neil Crump, NHS Story Amplifyer, Chief Partnership Officer, BOB.health Rayna Patel, CEO and Co-Founder, Vinehealth Click here and Enjoy!

We’re delighted to announce BOB.health is joining us as an official Media Partner of European Health Tech Innovation Week 2021!

Read Bob.health 13 tips for fruitful collaborations between innovative companies from GIANT 2020 here. #innovation #healthtech

Five Steps Toward Effective Data Deidentification In The Healthcare Industry

Founder and CEO of MENTIS — a leading provider of sensitive data discovery, data masking and monitoring solutions.

What Healthcare Marketers Can Learn From DTC Brands

Healthcare is being disrupted by a new category of direct-to-consumer (DTC) brands. These brands have built innovative business models to confront the primary challenges and opportunities in today's healthcare landscape, including rising healthcare costs, changing relationships with primary care, and access to telehealth. But many of these brands are also innovating in their marketing, building strong brands, and trying new marketing tactics most healthcare marketers haven't explored yet. In this article, I'll share what I believe to be some of the best healthcare marketing strategies inspired by this growing category of brands. Lead with product and service. DTC healthcare brands have taken inspiration from other DTC e-commerce brands that have paved the way to make people feel comfortable purchasing goods and services online. Like e-commerce brands, you should lead with the products and services you offer and the needs they address. For example, while DTC brand HIMs offers many products, they primarily offer prescriptions that require a telehealth visit. However, they've made sure the site experience feels more like an e-commerce brand than a telehealth practice. They lead with their products, making sure that prescriptions are able to be browsed and that prices and medications are easily understood, just as they would be in an e-commerce storefront.

Alignment Healthcare Launches IPO To Grow Medicare Advantage Line

Alignment Healthcare, a provider of privatized Medicare benefits for seniors, has launched its initial public offering. Alignment, which operates in California, North Carolina and Nevada with 81,500 health plan enrollees in more than 20 markets in these states, is the latest health insurer to launch an IPO this year. Oscar Health, which sells individual coverage under the Affordable Care Act and has been expanding its own Medicare Advantage business, went public earlier this year. In Alignment’s case, the company earlier disclosed hopes of raising nearly $500 million, which would help raise capital for future expansion. Alignment Thursday night announced pricing of its IPO of 27.2 million shares of its common stock at $18 per share, “including 5,500,000 shares of common stock to be sold by certain existing stockholders.”

Independently Track Real-world Performance of HealthTech

evid.health is a suite of tools & services designed to develop data-rich views of health technologies based on real-world user insight & analytics. They engage HealthTech users to generate data & insights driven by Peer review, User Research, Customer experience,…

New York's Single-Payer Healthcare Bill Remains A Disastrous Idea

New York Democrats hope that 2021 is the year socialized medicine finally arrives in the Empire State. Senator Gustavo Rivera, the chairman of the state Senate Health Committee, is reportedly planning to introduce the New York Health Act, which would ban private insurance and force all New Yorkers onto a government-run healthcare plan. State lawmakers have tried and failed to advance the bill on several occasions. But Rivera, its lead sponsor, believes that this time could be different, with a friendly administration in Washington. New Yorkers should watch the goings-on in Albany carefully. A government takeover of the state's health insurance system would be extraordinarily costly and force patients to endure lengthy waits for care. It's the last thing the state should contemplate in the midst of an historic public health crisis. The legislation's supporters see things differently. From their perspective, Covid-19 has made it more important than ever for the government to guarantee health coverage by providing it directly. Rivera points to many of his low-income constituents in the Bronx, who are more likely to suffer from multiple chronic conditions than other New Yorkers. That elevated their risk of serious illness or death at the hands of the coronavirus.

Three Ways To Leverage Predictive Analytics In Healthcare Marketing

Healthcare consumers have the world at their fingertips as they make medical decisions. They do their research, educate themselves and take charge of their decision-making in ways that weren’t possible before online search became the go-to for knowledge acquisition. And as they search online, whether they know it or not, their data is being collected. Every search initiated and every click made impacts future experience. Online consumers want search results to be fully on point with what they’re looking for, and that’s possible thanks to massive banks of data and the algorithms that interpret that data. Predictive analytics tools detect patterns in the data that uncover surprisingly accurate pictures of consumers and what they need. The information is collected continuously. Until recently, only large hospital marketing teams had access to healthcare predictive analytics due to the high cost and complexity of using the data. Today, however, cutting-edge technologies provided by companies like mine make it possible for practices and hospitals of any size to use predictive data in their marketing efforts. That means you can tap into that big data to identify the patients you want, target them in critical moments and optimize your marketing spend. By doing so, you can also improve the experience for healthcare consumers.

Healthcare Holdups, Death-By-Pilot, And The Scourge Of Incrementalism

True story: When I was a medical student, many of the patients I saw on rounds each morning had a lot of questions for me. Inevitably, however, they forgot to ask some of them. In the afternoons, I’d often pass a nurse in the hallway who would say something like, “Patient X says she’d like you to come back to her room because she forgot to ask you something.” Often, when I went back to visit Patient X, she’d say something like, “Oh, yes, I had a question about what you said this morning…But I forgot what it was.”

Get Involved

On the day