Jenny Samfat
CEO, BrightSentinel Ltd
Jenny Samfat, co-founder and CEO of BrightSentinel Ltd. I am passionate about how humans interact with products and services. My focus is business strategy, product development and supporting my team. I firmly believe in creative leadership that supports transparency and diversity. What drives me? Space to think of new ways of doing things: identify and deliver to customer needs, empower my team, contribute to the design of new and useful products, streamline processes and promote efficient operations. Getting things done!